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Wednesday, January 20, 2016

Results of the New Stove Design Survey

The preliminary results are in from our Design Survey.  We want to thank everyone who participated.  We appreciate you taking the time to share your opinions and comments.  Almost 600 people ranked and commented on our proposed designs, with over 1,800 comments.  This was a very, very helpful process to help us determine how to proceed with the design from here.

Our Ideal Steel Hybrid was our first stove to offer personalization.  We plan to offer personalization with our Absolute Steel Hybrid as well by providing different versions of the same firebox with very different design treatments on the outside, along with different leg heights and overall geometry.
The three most popular designs in our initial survey were the “Au Naturel,” the “Cottage,” and the “Prairie,” in that order.  Between the three, the rankings were very close.  The Au Naturel had the greatest number of positives, but the Cottage and the Prairie were not far behind.

We were surprised (and pleased) that the Au Naturel was the most popular.  It is quite a departure from our normal stove designs, but we like to try new things, so  we are excited that this one was a hit!

Here are some overall and recurring comments on these three designs:

Wings: The wings aren’t very big (about 4.5” on each side, and they help to frame the window and give some space for decoration). A lot of people loved the wings, but others not so much.  We’ll work up a couple “wing-less” versions over the next few months for those who want K.I.S.S. (Keep It Simple…) stoves.

Symmetry/Asymmetry:  the design on the Prairie is very symmetrical; Au Naturel is asymmetric, and the Cottage is in the middle.  We’re glad we did all three, because there were marked preferences toward one extreme or the other.

Busyness v. Simplicity:  We like some design or pattern on the outside of the stove.  The impact can be softened by changing the color scheme, (black on charcoal, for example) so that the design is more subtle.  Below is a sampling of some of the comments:

Au Naturel:       
Artist's Rendering of Au Naturel
  • “Very pretty, also good in a cabin or lake house”.
  • “This is my favorite. Really like the way the tree over lays the fire. Very cool”.
  • “This stove is almost Art Deco to me, I love it!”
  • “A rendering of a bucolic scene that is restful and appealing”. 
Camp & Cottage:     
  • “Everybody I know who has a hunting camp will want this stove in their cabin!  An option of antler-styled andirons might be appealing.”
    Camp & Cottage
  • “This would look nice in a cabin. I go back country fishing in Canada every once in awhile and the wood stove in every cabin   I have stayed in was always so boring to look at. Why not have form and function as long as the price is right.”
  • “This is a unique stove with a fun motif. I can picture story time around the stove, with the stove as a focal point”.
  • “A beautiful stove, inviting one in from a snowy cold day feel to it”.


Prairie:
  • “I think this style has huge appeal all over the US – Midwest”! 
  • “Good design. Could also be used in arts and crafts home or cabin”.
  • “My favorite, would look great on my hearth”. 

Again, we give a big thank you to everyone who participated in our survey.  Your comments and suggestions have been read, considered, and we appreciate all of them.  On Friday, January 22, 2016, we will be holding the drawing to see who will be the winner of our new Absolute Steel Hybrid stove.  We will announce the winner that afternoon.  In future blogs, we will discuss the large spectrum of opinions regarding the wings, designs and the overall aesthetics of our new Absolute Steel Hybrid stove.

Stay Tuned!