We have a new (and hopefully final!) name for our design contest stove:
The “IDEAL STEEL Hybrid”. The initial name (Union Hybrid) was a name we came up with overnight, because the contest application asked for a name. The we changed the name to “Steal Hybrid” to accentuate our focus on affordability. Enough of our customers objected the the negative connotations of “Steal” that we finally decided to change the name one last time to “Ideal Steel Hybrid”.
We also have a new name for our steel stoves: “GEAR HEAD STOVES”. Like automotive gearheads, we are focused on improving performance. We’re also focused on making affordable “gear” for our customers stoves - custom cuts, custom colors, and personalized design.
Wednesday, October 30, 2013
A New Name for the Steel Stove & a New Logo!
Labels:
Ideal Steel Hybrid,
Wood Stove Design Challenge
Posted by
Woodstock Soapstone Co.
at
10/30/2013 08:42:00 AM
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This is a much better choice of a name for this stove. Thank you for changing it.
ReplyDeleteThank you I totally disliked the old stove name as you know.. :)
ReplyDeleteRay
Awesome!!! Love the Gear Head Logo and concept too! Very cool!
ReplyDeleteSo when are these going on sale?
ReplyDelete