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Wednesday, October 30, 2013

A New Name for the Steel Stove & a New Logo!

We have a new (and hopefully final!) name for our design contest stove:
The “IDEAL STEEL Hybrid”.  The initial name (Union Hybrid) was a name we came up with overnight, because the contest application asked for a name.  The we changed the name to “Steal Hybrid” to accentuate our focus on affordability.  Enough of our customers objected the the negative connotations of “Steal” that we finally decided to change the name one last time to “Ideal Steel Hybrid”.

We also have a new name for our steel stoves:  “GEAR HEAD STOVES”.  Like automotive gearheads, we are focused on improving performance.  We’re also focused on making affordable “gear” for our customers stoves - custom cuts, custom colors, and personalized design.


  1. This is a much better choice of a name for this stove. Thank you for changing it.

  2. Thank you I totally disliked the old stove name as you know.. :)


  3. Awesome!!! Love the Gear Head Logo and concept too! Very cool!

  4. So when are these going on sale?